Bridging Visual and Information Technology

Today’s dependency on Information Technology (IT) has made it a household term.


At least one computer with Internet access resides in over 70% of American homes (Economics & Statistics Administration, 2011).  The advent of mobile technology is even more staggering!  According to Nielson (2012), nearly half of U.S. mobile subscribers use smart phones; WebProNews (2012) reports that a whopping 57% of pre-teens use tablets for educational purposes!

When our children discuss their career aspirations, Information Technology is as much welcomed at the dinner table as Law, Medicine, or Business Administration…and for good reason!  For the past 10 years, the U.S. Software and IT Services Industry alone has grown by 4 percent, accounting for over $550 billion in revenue (SelectUSA, n.d.).  Information Technology is a smart career choice in the 21st century economy.

But iPhones and apps weren’t always the cool faces of Information Technology.  In its infancy, the industry was the domain of “computer geeks” that spoke in encrypted code.  Their devices were beepy and bulky machinery called mainframes that usually remained hidden from the general public.  No one person can take credit for “visualizing” information technology, but a certain mogul by the name of Steve Jobs is often regarded for his strong sense (and advocacy) for design.

A general rule of thumb suggests that any product sold to the masses must first be beautified.  This is where visual technology comes into play; it makes raw data sleek, cool, and easy to use.

Visual technology is a type of engineering that has everything to do with modernism and visual representation.  Animation, graphics, and video have long been classified as forms of visual technology.  But the boom of the Internet and mobile technology have spawned several new genres, including web design, user interface design, drag and drop apps, digital imaging, and online gaming!


The moral of the story is romantic—not much different from the intellectual movement that originated in Europe toward the end of the 18th century.  In our own age of reason, society continues to be reformed through the promotion of science. The balance is art, or, visual representation.  Now more than ever, visual and information technology go hand-in-hand.

At Hubbard Digital, we combine the best of visual and information technology.  Our goal is to produce rich content and applications, while working alongside industry leaders in all things innovative and technological.  Be sure to sign up for our email updates to receive company and industry-related news.


Economics & Statistics Administration (2011). Exploring the digital nation – computer and internet use at home. Retrieved from

Neilson (2012). Smartphones account for half of all mobile phones, dominate new phone purchases in the us. Retrieved from

SelectUSA (n.d.). The software and information technology services industry in the united states. Retrieved from

WebProNews (2012). Nielsen: 70% of kids in tablet-owning households use them. Retrieved from

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